ABOUT US

We provide new homes across the North West and beyond

Market-Leading New Build Sales & Rental Specialists

LWC is a market-leading sales agency with a proven track record in marketing and selling or renting high-quality homes in thriving communities. We are experts in new build property sales, including homes available through Shared Ownership and Rent to Buy.

We partner with housing associations and housebuilders across the North West and beyond, providing solutions for people looking to get on the property ladder — immediately or in the future.

We guide our customers through every step of the process, helping them find their perfect home. Every year, we help hundreds of people move into their dream home, and our team has proudly been doing this for over 25 years.

We deliver the very best in customer and client services. What sets us apart:

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  Proven track record.
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  Tailored services.
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  Professional property experts with project management of your development by Senior Management Team.
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  Dedicated Sales and Marketing Teams with extensive experience in Affordable Housing market.
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  Professional Marketing Advise from industry experts.
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  Market intel, research and competitive analysis.
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  One-Stop-Shop: pre-sales activity (budget planning, viability study, market research, design), marketing support, sales and lettings, and customer relationship all under one roof.

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  One point of contact for customer to enhance the customer experience.
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  Off-plan marketing & sales strategy.
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  Experienced and professional sales consultant(s) available on-site weekly by appointment within the show home or sales office.
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  Customer service excellence – LWC Sales & Lettings regularly achieved 100% customer satisfaction through SurveyMonkey at their sales developments.
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  White labelled enquiry platform so we become an extension of your team for customer enquiries.
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  Customer Affordability Assessments carried out in accordance with Capital Funding Guide requirements.

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  Weekly sales performance reports for client.
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  Sharing of Housing Provider’s social media campaigns via our own social media pages (LWC Housing) – Facebook, Instagram and Tik Tok.
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  LinkedIn posts highlighting your Company and development (positive PR).
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  Compliance with The Consumer Code for Housebuilders and New Homes Quality Code.
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  Capital Funding Guide Shared Ownership Audit Compliant Electronic Sales provided on legal completion.

The Team

LWC Sales and Lettings Limited brings together a team of highly skilled sales and marketing professionals, with a huge amount of experience in marketing and selling new homes for private sale and affordable housing schemes.

In addition, we have a highly trained team of sales professionals to provide on-site viewings and sales progression services.

Lisa Westerman

Director of LWC Sales & Lettings has over 25-years property sales and marketing experience across the private and housing association sector.

Edy Cummings

Head of Sales, has 18+-years national experience in the shared ownership and private sales market.

Adelle Clayton

Sales Consultant, has over 20 years’ experience in all aspects of property sales and specialises in Shared Ownership Staircasing and Re-Sales and Right to Buy / Right to Acquire.

Our Clients

Our clients include Housing Associations, Local Authorities and House Builders providing advice and full support in respect of their residential strategies, targets and delivery.

During the last 8-years we have worked with over 50 providers of new homes.

“Lisa and her team has provided services to the Adra Group for a couple of years now, her advice on branding, marketing and policy implementation has been second to none, very professional and on point. Very much looking forward to having her continued support throughout our journey into market sales.”

Daniel Parry Director of Development
“I have worked with Lisa for a number of years, and her sales consultancy support is second to none. Lisa has an eye for detail and is able to develop and convey a brand that promotes the site in the best possible way.
Her holistic understanding of the housing market and sales processes has been invaluable to Sandway Homes. Lisa has been a massive contributor to the launch of our open market sales programme and we look forward to working with her in the future”

Louise DaviesManaging Director
“Lisa has worked with us (WDH) for several months to review and improve some of our sales processes. She quickly evaluated where improvements and changes could be made and provided clear guidance and support to achieve the proposed outcomes.
Lisa’s extensive experience in the sector has enabled us to learn from best practice and improve our overall performance in this area.”

Sue Young Executive Director of Investment
“Lisa has provided excellent services to whg over the last eight months providing a variety of services from policy and report writing, new business appraisals, preparing marketing collateral and supporting whg to improve the foundations of our sales service, aligned to our development ambitions. Lisa’s experience in sales and marketing has been invaluable and she’s helped us improve our approach to marketing and selling new homes, including leading on digital and social media campaigns on our behalf.”

Duncan SmithCommercial Director
“Lisa supported WHA to successfully market and sell our first shared ownership homes for many years and during a pandemic! She is an expert in shared ownership, sales and marketing, professional and positive. She understands the housing market in the not west, the requirements of housing associations and the aspirations of first time buyers.”

Niki StocktonExec Director
‘Lisa and her team have provided a faultless service to our clients on the developments we’re managing. The best aspect is the peace of mind knowing that all aspects of the marketing and sales are being looked after. This is particularly reassuring and useful when an organisation is selling shared ownership homes for the first time. Lisa and her team have managed the branding, marketing materials, show home, enquiries, viewings and sales progression, while establishing a rapport with the customers. It’s this service that has elevated these developments above others in a competitive area. We wouldn’t use anybody else.

Marcus FisherDirector
Lisa and the LWC team have been a pleasure to work with, initially assisting FCHO with establishing a sales and marketing brand, supporting with in-house training, providing market intelligence reports as well as managing the marketing and sales programme. Their extensive knowledge, responsive and “can do” approach has enabled FCHO to sell over 85 shared ownership properties over the last 3 years with the relationship between FHCO and LWC going from strength to strength. I wish to personally thank Lisa and her team for all their hard work, dedication and professionalism and would recommend LWC to any RP or private developer seeking high quality Shared Ownership marketing and sales services.

Joel OwenDevelopment Director
Lisa and Adelle recently delivered a Sales & Marketing workshop for the team at our offices. The presentation was excellent and Lisa and her team spoke to us about their marketing strategies, the importance of getting the right mix and tenures and brought some interesting case studies. The session was very well received and generated some great discussion. We work closely with LWC on market research relating to our sales schemes, both in the early stages and throughout the process. We find their Sales & Marketing reports invaluable in guiding our decision making around mix, tenure and specification to get the best and most appropriate homes for our customers

Louise MarsdenDevelopment and Regeneration Manager
Lisa has recently provided two training workshops for our sales and marketing teams. Both sessions were hugely informative; they gave reassurance that we were doing lots right, but also provided ideas and suggestions for the future, along with time for team discussions. Passionate and knowedgable, it’s been a real pleasure working with Lisa and her team.

Rebecca LawrenceHead of Sales, Open Door