LWCL

Our Services

OUR SERVICES

LWC’s expertise spans the full sales and marketing lifecycle – from design input and specification advice to launch and post-completion.

Our proactive, data-driven approach ensures each scheme not only sells successfully but also enhances the wider community and delivers lasting value.

LWC specialises in sales, branding, marketing, and PR for both market sale, affordable homes and rentals. Our experience allows us to tailor sales and rental strategies to specific local markets, ensuring strong off-plan reservations and sustained demand.

Our services includes:

• Early marketing and “soft launch” campaigns to build anticipation and capture early bird reservations.

• Targeted marketing across digital channels, local media, and community engagement.

• Creation of a distinct brand narrative for your new housing development that captures its essence and appeal.

• A carefully curated marketing mix including impactful site signage, VIP launch events, press releases, and beautifully presented show homes to create excitement and buyer confidence.

  • Client Partnerships: we build long-term relationships with housing associations, local authorities, and housebuilders to deliver thriving communities. We support development teams by providing expert pre-planning application advice to ensure schemes are commercially viable and attractive to the market. We can support competitive tenders & bids.
Key inputs include:
  • Design and house type mix advice to meet buyer expectations
  • Specification and finish recommendations
  • Market research and comparable evidence
  • Sales value and cash flow forecasting to support viability
  • Staffing and marketing budget planning
  • Customer journey mapping
  • Development of tailored sales and marketing strategies for implementation at approval stage
  • Planning submissions that are informed by current market intelligence and sales insight

Programme Development: Working with you from pre-planning stage to support new business opportunities, bid writing, market research, and appraisals.

We bring high-quality new homes to life, offering Shared Ownership and Private Sale opportunities that suit a range of lifestyles. From the first enquiry to handing over the keys, we guide buyers through every step of the journey, helping hundreds of people each year find their perfect home.

Our expert team provides a complete marketing and lettings solution designed to attract the right tenants and maximise your property’s potential. From high-impact listings and professional photography to tenant vetting, rent collection, and full property management, we handle every detail with care and efficiency.

Whether you’re a first-time landlord or managing a growing portfolio, our tailored approach ensures your property is let quickly, compliantly, and at the best possible return.

We provide to support our clients in delivering homes through the Rent to Buy model. Over time, we’ve become a trusted partner – helping to market and rent homes to the right tenants: people who aspire to become homeowners in the near future.

From day one, our relationship with clients focuses on sales-led marketing and customer preparation. We create tailored marketing assets, build customer journeys that encourage saving for a deposit, and develop processes that guide renters toward home ownership.

Unlike many providers, we treat Rent to Buy as a sales product from the outset. Our aim is to identify customers who will rent first – and buy later. This approach not only supports the scheme’s core purpose of converting homes to sale after the five-year term, but it also de-risks development programmes and strengthens appraisal outcomes for our partners.

If you’re looking for support in delivering your Rent to Buy programme, we’d love to help. Let’s work together to make home ownership a reality for more people.

We specialise in delivering high-quality Affordable Housing solutions including Shared Ownership and Rent to Buy – designed to meet local needs and national standards.

Our team combines in-depth sector expertise with a commitment to Compliance and Quality, ensuring every programme aligns with the latest Homes England policies and guidance. From strategy to delivery, we help partners achieve exceptional outcomes for communities and residents alike.

We craft targeted marketing strategies that bring developments to life and drive results. Our expertise covers every stage from positioning and branding to fully integrated campaigns that deliver measurable impact. 

Through partnerships with trusted creative suppliers, we provide exceptional design, compelling visual imagery, and dynamic digital marketing to support your off-plan sales and rental success.

BRANDING & DESIGN:
+ Project naming
+ Brand Identity & Guides
+ Brochures & Print
+ Websites & Digital
+ On-site Marketing

SALES & MARKETING:
+ Project naming
+ Brand Identity & Guides
+ Brochures & Print
+ Websites & Digital
+ On-site Marketing

CGI & ANIMATION:
+ Exterior and Interior CGI images
+ Axonemetrics / 3D Spaceplans
+ Animation & Fly-throughs
+ Virtual Reality 360 Pano Tours
+ Sales & Marketing Apps

ON-SITE SALES:
+ Handling enquiries
+ Off-plan sales
+ Show homes
+ Qualified leads
+ Viewings
+ Customer liaison
+ Sales progression
+ Customer move in

We build powerful PR and communications strategies that showcase your brand and the people behind your success. From identifying compelling case studies and customer stories to crafting impactful press releases, we create meaningful narratives that raise awareness and strengthen reputation.

Our tailored approach ensures your developments, homes, and values are seen, heard, and remembered.

We audit and develop robust policies and procedures that align with sector best practice and the latest Homes England guidance.

Our meticulous approach ensures compliance, consistency, and confidence across all areas of operation – supporting organisations to deliver high-quality, accountable, and transparent housing programmes.

We provide tailored training and mentoring programmes to support internal teams across housing management, development, sales, and marketing.

From new starters to heads of service, our programmes equip staff with the skills, knowledge, and confidence to excel in their roles and nurture the next generation of industry leaders.

We provide seamless post-sales support, often continuing our relationship with customers from the initial sale or letting. Acting as a trusted partner on behalf of our clients, we manage marketing and sales for Staircasing, Resales, and Relets with professionalism and care, ensuring a smooth experience for both you and your customers.

Staircasing
At the point where a leaseholder wishes to acquire more shares in their home, LWC upon instruction will handle your customer from the first point of contact. We will guide and progress the leaseholder through the staircasing process. 

Re-Sales
When your leaseholder expresses an interest in selling their Shared Ownership home, LWC upon instruction will handle your customer from the first point of contact. We will market the property during the nomination period on behalf of the Housing Association, arrange viewings, liaise with the onward buyer, instruct solicitors and progress the sale to legal completion.

Re-Lets
Our re-let service is designed to help landlords and property owners quickly secure the next qualified tenant as soon as a lease ends. We handle the entire process with care, speed, and a marketing-first approach so your property never sits empty longer than it needs to.

  • Client Partnerships: we build long-term relationships with housing associations, local authorities, and housebuilders to deliver thriving communities. We support development teams by providing expert pre-planning application advice to ensure schemes are commercially viable and attractive to the market. We can support competitive tenders & bids.
Key inputs include:
  • Design and house type mix advice to meet buyer expectations
  • Specification and finish recommendations
  • Market research and comparable evidence
  • Sales value and cash flow forecasting to support viability
  • Staffing and marketing budget planning
  • Customer journey mapping
  • Development of tailored sales and marketing strategies for implementation at approval stage
  • Planning submissions that are informed by current market intelligence and sales insight

Programme Development: Working with you from pre-planning stage to support new business opportunities, bid writing, market research, and appraisals.

We bring high-quality new homes to life, offering Shared Ownership and Private Sale opportunities that suit a range of lifestyles. From the first enquiry to handing over the keys, we guide buyers through every step of the journey, helping hundreds of people each year find their perfect home.

Our expert team provides a complete marketing and lettings solution designed to attract the right tenants and maximise your property’s potential. From high-impact listings and professional photography to tenant vetting, rent collection, and full property management, we handle every detail with care and efficiency.

Whether you’re a first-time landlord or managing a growing portfolio, our tailored approach ensures your property is let quickly, compliantly, and at the best possible return.

We provide to support our clients in delivering homes through the Rent to Buy model. Over time, we’ve become a trusted partner – helping to market and rent homes to the right tenants: people who aspire to become homeowners in the near future.

From day one, our relationship with clients focuses on sales-led marketing and customer preparation. We create tailored marketing assets, build customer journeys that encourage saving for a deposit, and develop processes that guide renters toward home ownership.

Unlike many providers, we treat Rent to Buy as a sales product from the outset. Our aim is to identify customers who will rent first – and buy later. This approach not only supports the scheme’s core purpose of converting homes to sale after the five-year term, but it also de-risks development programmes and strengthens appraisal outcomes for our partners.

If you’re looking for support in delivering your Rent to Buy programme, we’d love to help. Let’s work together to make home ownership a reality for more people.

We specialise in delivering high-quality Affordable Housing solutions including Shared Ownership and Rent to Buy – designed to meet local needs and national standards.

Our team combines in-depth sector expertise with a commitment to Compliance and Quality, ensuring every programme aligns with the latest Homes England policies and guidance. From strategy to delivery, we help partners achieve exceptional outcomes for communities and residents alike.

We craft targeted marketing strategies that bring developments to life and drive results. Our expertise covers every stage from positioning and branding to fully integrated campaigns that deliver measurable impact. 

Through partnerships with trusted creative suppliers, we provide exceptional design, compelling visual imagery, and dynamic digital marketing to support your off-plan sales and rental success.

BRANDING & DESIGN:
+ Project naming
+ Brand Identity & Guides
+ Brochures & Print
+ Websites & Digital
+ On-site Marketing

SALES & MARKETING:
+ Project naming
+ Brand Identity & Guides
+ Brochures & Print
+ Websites & Digital
+ On-site Marketing

CGI & ANIMATION:
+ Exterior and Interior CGI images
+ Axonemetrics / 3D Spaceplans
+ Animation & Fly-throughs
+ Virtual Reality 360 Pano Tours
+ Sales & Marketing Apps

ON-SITE SALES:
+ Handling enquiries
+ Off-plan sales
+ Show homes
+ Qualified leads
+ Viewings
+ Customer liaison
+ Sales progression
+ Customer move in

We build powerful PR and communications strategies that showcase your brand and the people behind your success. From identifying compelling case studies and customer stories to crafting impactful press releases, we create meaningful narratives that raise awareness and strengthen reputation.

Our tailored approach ensures your developments, homes, and values are seen, heard, and remembered.

We audit and develop robust policies and procedures that align with sector best practice and the latest Homes England guidance.

Our meticulous approach ensures compliance, consistency, and confidence across all areas of operation – supporting organisations to deliver high-quality, accountable, and transparent housing programmes.

We provide tailored training and mentoring programmes to support internal teams across housing management, development, sales, and marketing.

From new starters to heads of service, our programmes equip staff with the skills, knowledge, and confidence to excel in their roles and nurture the next generation of industry leaders.

We provide seamless post-sales support, often continuing our relationship with customers from the initial sale or letting. Acting as a trusted partner on behalf of our clients, we manage marketing and sales for Staircasing, Resales, and Relets with professionalism and care, ensuring a smooth experience for both you and your customers.

Staircasing
At the point where a leaseholder wishes to acquire more shares in their home, LWC upon instruction will handle your customer from the first point of contact. We will guide and progress the leaseholder through the staircasing process. 

Re-Sales
When your leaseholder expresses an interest in selling their Shared Ownership home, LWC upon instruction will handle your customer from the first point of contact. We will market the property during the nomination period on behalf of the Housing Association, arrange viewings, liaise with the onward buyer, instruct solicitors and progress the sale to legal completion.

Re-Lets
Our re-let service is designed to help landlords and property owners quickly secure the next qualified tenant as soon as a lease ends. We handle the entire process with care, speed, and a marketing-first approach so your property never sits empty longer than it needs to.

Case Studies






Customer Testimonials

“Can I pass on my thanks and appreciation. It’s been an extremely long and eventful journey for me personally and I have appreciated all of the support that you and Adelle3 have provided. You’ve both been great, Adelle especially. She’s a credit to your team.”
Hayley, Preston
“Thank you so much for all your help and hard work Edyta – you have been amazing for us from start to finish and we could never have imagined it being this smooth without you. You have been a massive part of our journey that we will never forget. Please also pass on our thanks to the team for always accommodating us and being so lovely to talk to and for meeting us on completion day with our keys. You have all been great.”
Safron, Preston
“Thank you for absolutely everything Adelle. You have been truly amazing through the whole journey and words cannot express how grateful I am.”
Jacqui, Preston
“Adelle has been brilliant with everything. I haven’t known anyone be as patient, accessible and understanding in a long time. It has been a pleasure to deal with her. Thank you so much for all your help, it is very much appreciated.”
LWC customer, Middleton
“The application for this scheme was pretty straight forward especially with how helpful the LWC team were, providing us with step by step guides throughout the application process and making sure we supplied everything we needed to in order to be accepted. We were contacted and invited to visit site for additional viewings several times, which we thought was amazing as it gave us more opportunities to view and plan the house before we moved in. The day of the move could not have gone any better – we met at the property to receive the keys and everything about the tenancy agreement and scheme was fully explained. We honestly can’t stress enough of how thankful we are to have found this scheme and our dream home. It has given us a great opportunity to be living in such a wonderful house, on such a lovely estate and the fact that were now less than 2 minutes away from family instead of 2 hours means the world to us.”
Jack & Emily, Southport
“It was lovely to see you today. We are very grateful to you for giving us time and explaining everything to us. You are a STAR.”
Qaisar, Failsworth
“Thank you for all the information and assistance. The sales team are always so helpful and kind to us.”
LWC customer, Middleton
“Thank you guys! You’ve been true professionals with a happy, smiley, helpful way always.”
Natalie, Middleton

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